What is Pay-Per-Click ? – Learn About PPC Marketing

What is Pay-Per-Click (PPC) Marketing or Advertising?

Am glad to share with you in this part of my article the meaning of Pay-Per-Click which is a term used in Online Marketing. Just like the English meaning, when a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on to the advertisement.

The awesome thing about this type of Marketing is that you only Pay when your Ads are clicked.

Several Advertising platforms adopt this method so companies can Advertise and only pay when their Ads are Clicked. Examples of Popular Advertising/Marketing Platforms that use Pay-Per-Click are;

1. Facebook Social Media Marketing
2. Google AdWords Paid Search Marketing
3. Linkedin Social Media Marketing

Let’s shed more light to how Google Adwords Pay-Per-Click AdWords 

Google AdWords – is the most popular PPC platform which operates on a pay-per-click model, in which users bid on keywords and pay a certain amount each time their advertisements is Clicked. Every time a search is initiated, Google digs into the pool of bidding AdWords advertisers and chooses a set of winners to appear in the ads Top search results page. The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad text, as well as the amount they are ready to bid for the specific keyword.

In Google AdWords Pay-Per-Click (PPC) Advertising, you have to work on a Proper Keyword Research, Improving your Campaign Quality Score, and Maximum Conversion Rate.

However has fantastic has this tool is, if not done properly might result in total loss of Capital Advertising Budget. Therefore i recommend hiring an AdWords Pay-Per-Click (PPC) Specialist who knows in and out of Google AdWords perhaps a Google AdWords Certified Partner who will manage your budget by decreasing Cost-Per-Click (CPC) and Increasing Return on Investment (ROI) . But it’s the best Model for Advertising, especially on the Search auction .


My name is Alamu Akinyemi peter a Digital Marketing Specialist currently the CEO of Climaxbox Digital Marketing Agency . I love improving business with my Marketing Skills and sharing my research update with people who care to know.